As 2025 comes to a close, Zeekr is teasing a new SUV model that has the automotive world buzzing with anticipation. But here's where it gets controversial: could this be the long-awaited Zeekr 8X, or might it surprise us with a rebranding as the Zeekr 9S? On the final day of the year, the electric vehicle (EV) manufacturer dropped a cryptic teaser on Weibo, showcasing the rear of a camouflaged SUV—a move that has industry watchers and enthusiasts alike speculating about its identity and launch timeline.
Originally slated for a 2025 debut, the Zeekr 8X—a hybrid SUV first teased during a May conference call—faced delays as the company shifted focus to other model updates. Reports earlier this month suggested the 8X would finally arrive in the first quarter of 2026, with a starting price around RMB 400,000 ($57,250). However, a surprising twist emerged on December 25, when Auto Home reported the vehicle might relaunch as the Zeekr 9S, internally codenamed "Orca." This sportier variant of the Zeekr 9X luxury SUV could hit the market as early as January 2026, with a slightly lower starting price of RMB 450,000.
And this is the part most people miss: the Zeekr 9X, launched in September as the brand's first hybrid model, has already surpassed 10,000 monthly deliveries in December—a milestone that underscores Zeekr's growing momentum. But will the new SUV build on this success, or will its delayed launch and potential rebranding confuse consumers? Is Zeekr strategically repositioning its lineup, or is this a sign of internal uncertainty?
As we head into 2026, one thing is clear: Zeekr is doubling down on its SUV offerings, but the specifics remain shrouded in mystery. What do you think? Is the Zeekr 9S a smart rebranding move, or should the company have stuck with the 8X? Let us know in the comments below!
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About the Author
Phate is the founder and main author of CnEVPost. With over a decade of experience reporting on macroeconomics and capital markets, he began his career at China Daily and Reuters. Contact him at phate@cnevpost.com.
