Get ready to be wowed—NSN Cycling has just dropped a jaw-dropping new kit ahead of their highly anticipated debut season in 2026, and it’s already turning heads. But here’s where it gets controversial: Is this bold redesign a game-changer or a risky departure from tradition? Let’s dive in.
Following the rebranding of the former Israel-Premier Tech squad, NSN Cycling (https://www.cyclingnews.com/road/teams/uci-worldtour/2026/nsn-cycling-team/) has emerged under the ownership of international sports and entertainment giant Never Say Never (NSN) and global investment platform Stoneweg (https://www.cyclingnews.com/pro-cycling/teams-riders/israel-premier-tech-rebrand-as-nsn-cycling-team-for-2026-season-will-race-under-swiss-licence/). The team has also scored a major win by signing star rider Biniam Girmay (https://www.cyclingnews.com/riders/biniam-girmay-hailu/) for their inaugural season, setting the stage for an exciting year ahead.
The new kit is a visual masterpiece, inspired by NSN’s home city of Barcelona. According to the team’s social media reveal, the design seamlessly blends geometric shapes, bold color blocks, and patterns that echo the vibrant, contemporary spirit of the Catalan capital. And this is the part most people miss: The jersey also incorporates subtle elements of Rwanda’s Imigongo artform, a thoughtful nod to the team’s Racing for Change initiative, which aims to drive social impact through cycling.
But not everything is smooth sailing. At the jersey unveiling press conference, team manager Kjell Carlström remained tight-lipped about unresolved issues, stating, ‘That is still something that is pending, so I can’t comment about it that much. Of course, it’s an unfortunate situation, and somehow we’ll resolve it in the coming weeks.’ What could these issues be? Speculation is rife, and fans are eager for answers.
The kit’s design has already sparked debate. While some praise its innovative approach, others wonder if it strays too far from cycling’s classic aesthetic. Here’s a thought-provoking question for you: Does modernizing team kits help attract new audiences, or does it risk alienating traditional fans? Share your thoughts in the comments—we want to hear from you!
For cycling enthusiasts, this is just the beginning. Stay tuned for the latest race updates, exclusive interviews, in-depth features, expert reviews, and buying guides delivered straight to your inbox. And don’t forget to check out the team’s Twitter post (https://twitter.com/cantworkitout/status/1998356165680406670) for a closer look at the 2026 jersey that’s already making waves.
Written by Dani Ostanek, Senior News Writer at Cyclingnews, who joined the team in 2017 as a freelance contributor before becoming a full-time staff member. Her favorite races include the Strade Bianche, Tour de France Femmes, Paris-Roubaix, and Tro-Bro Léon—a true testament to her passion for the sport.
