Sombr, the rising star of the music industry, has been named a brand ambassador for the iconic fashion house, Valentino. This exclusive appointment, announced on Friday, coincides with the release of Sombr's latest single, 'Homewrecker'.
Sombr, a singer, songwriter, and producer, has been a long-time admirer of Valentino's unique style and vision. He has graced the red carpet and various fashion events wearing Valentino's exquisite designs, most notably at the Grammy Awards, where he was nominated and performed in custom-made outfits. His previous appearances in Valentino attire include the MTV Video Music Awards, 'Saturday Night Live', and the Spilt Milk Festival.
Sombr expressed his enthusiasm for the collaboration, stating, 'I have a deep appreciation for fashion and an immense respect for Alessandro Michele's innovative vision and the timeless legacy of Valentino Garavani. Their collections and custom designs have been a constant source of inspiration for me.'
Valentino, in a statement, emphasized the alignment of Sombr's artistic expression with the brand's values. They described Sombr as 'a defining voice of his generation' and noted his distinctive personal style and international recognition. The brand believes that Sombr's work and public image embody the concepts of individuality, confidence, and contemporary style, transcending mere trends.
Sombr's rise to fame is marked by chart-topping hits like 'Back to Friends', 'Undressed', and '12 to 12', and his critically acclaimed debut album, 'I Barely Know Her', has consistently ranked among the top 10 on Spotify's Global charts. Recognized as one of Billboard's 21 under 21, Sombr is set to embark on the European leg of his sold-out tour, 'Late Nights and Young Romance', starting on February 10.
Sombr joins an esteemed group of brand ambassadors, including Colman Domingo, Dakota Johnson, Freen Sarocha, Jeff Satur, Liz and Rei from the K-pop group Ive, Clairo, Jolin Cai, Yang Zi, Sun Li, Lareina Song, Alessandro Borghi, and Lorenzo Zurzolo, further solidifying Valentino's commitment to fostering connections with influential figures in contemporary culture.
