HDR10+ Technologies Unveils HDR10+ ADVANCED Dynamic Metadata Technology
Beaverton, Ore. — HDR10+ Technologies, LLC has announced that licensing and certification processes for devices, content, and services supporting HDR10+ ADVANCED dynamic metadata are on the horizon. This marks another milestone in the rapidly expanding HDR10+ ecosystem, building on a sequence of enhancements designed to elevate high dynamic range experiences.
HDR10+ Technologies, which develops specifications for HDR10+ applications and runs a certification, licensing, and logo program, is a multi-industry consortium comprising more than 170 adopters and nearly 20,000 certified devices.
HDR10+ dynamic metadata delivers several advantages, including superior brightness and contrast, strong standardization, straightforward implementation, global certification, and no licensing fees, according to the group.
The technology remains compatible with HDR10 standard metadata and is prepared for the future. HDR10+ video supports implementations from 10-bit to 16-bit color depth and brightness levels up to 10,000 nits. HDR10+ ADVANCED is intentionally designed to push HDR10+ performance to new heights, the organization stated.
Bill Mandel, co-manager of HDR10+ Technologies, LLC, commented, “With the development of HDR10+ ADVANCED dynamic metadata, content creators and entertainment enthusiasts can finally realize the ultimate video experience, no matter how demanding their needs may be. We’re confident this new technology will be embraced by consumers and professionals alike, across a variety of industries and applications.”
HDR10+ highlighted growing adoption within the consumer electronics and creative communities, noting that the introduction of HDR10+ ADVANCED has been eagerly anticipated by companies such as MediaTek, Panasonic, Roku, Samsung, and TP Vision, as well as leading content providers like Amazon Prime Video.
“HDR10+ ADVANCED marks a transformative leap in streaming picture quality, and we’re excited to pioneer support for this new technology on Prime Video,” said BA Winston, vice president of technology at Prime Video. “We will offer HDR10+ ADVANCED on select titles from Prime Video’s extensive catalog of award-winning programming, with plans to expand availability across our library in the future.”
This professional-content publication notes that HDR10+ continues to gain traction as a key source for news, trends, and technology information. To stay updated, readers are encouraged to check the outlet’s offerings.
Key features of HDR10+ ADVANCED, as described by the group, include:
- HDR10+ ADVANCED delivers several exciting new capabilities for creators and compatible devices.
- Enhanced Overall Brightness — Extended statistical metadata enables improved image tonality, allowing brighter displays on today’s advanced televisions.
- Intelligent Motion Smoothing — This metadata helps reduce visible judder by letting compatible displays adjust motion smoothing dynamically.
- Local Tone Mapping — Provides finer brightness control in specific screen regions, yielding greater depth and detail.
- Genre-based Optimization — A new metadata tool enables content providers and encoders to create dynamic, customized genres, with displays optimizing processing for each content type.
- Advanced Color Control — Enables dynamic calculation of color gamut data for more accurate color reproduction.
- Adaptive Cloud Gaming — In addition to HDR10+ GAMING compatibility, HDR10+ ADVANCED supports cloud-based gaming with real-time ambient light adaptation for a more engaging experience.
Makoto Morise, co-manager of HDR10+ Technologies, LLC, added, “All of these features and benefits expand creative possibilities and opportunities more than ever before.”
For more information on HDR10+ ADVANCED, please contact info@hdr10plus.org.
To learn more about the HDR10+ consortium, licensing, and the logo program, visit www.hdr10plus.org.
George Winslow serves as senior content producer for TV Tech, covering the television, media, and technology industries for nearly three decades. He has contributed to publications such as Broadcasting & Cable, Multichannel News, and TV Tech, and has edited magazines including Multichannel News International and World Screen. He has moderated panels at major industry events like NAB and MIP TV and authored numerous articles and books on media, New York City history, and economics.
